There are a few steps that an MSP (managed service provider) can follow to add new products to their portfolio and grow sales in a competitive market.

What is an MSP?  An MSP (Managed Service Provider) is a company that provides a variety of IT services to businesses and organizations. These services can include things like managing and maintaining computer networks, providing technical support, hosting websites, and managing data centers. MSPs often offer these services on a subscription basis, with the goal of helping their clients to streamline their IT operations and reduce the burden of managing technology in-house.

1. Research the market: Look into the current demand for the product and whether it aligns with the needs of your target audience.

2. Negotiate terms with the supplier(s): Determine the terms of your agreement, including pricing and any support or training that will be provided.  Most MSPs work with a handful of distributors for both hardware and software.  Some of these distributors even provide free commerce enablement platforms designed specifically for MSPs like Viirtue's ViiBE.

3. Develop a marketing plan: Create a plan for how you will promote the new product to your clients and prospects.  Investing in marketing efforts such as content marketing, social media, and paid advertising can help get the word out about your MSP business and generate leads.

4. Develop a strong value proposition: Clearly communicate the benefits and value that your MSP business offers to potential clients. This can help differentiate you from the competition and make it easier to close deals.

5. Identify and target a specific niche or vertical market: By focusing on a particular type of client or industry, you can build expertise and credibility in that area, which can make it easier to generate leads and close sales.

6. Train your team: Ensure that your team is knowledgeable about the product and can effectively support it.  No business owner wants to be tied down due to success, so training your team and optimizing workflows for scale starts day one.

7. Launch your MSP business: Once you are prepared, roll out the new product to your clients and start promoting it to prospects.

It's also a good idea to start small and gradually increase your offerings as you become more comfortable with the new product and as demand for it grows.

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