From the sales team to the support team, a centralized CRM tool helps provide a better customer experience for each person who calls your business. Integrating your CRM database with your VoIP system lets you see all customer details right when they call, so you don’t have to spend time searching while speaking on the phone.

The latest app from Microsoft improves communication within companies by adding secure chat to the software. With more people working remotely (and finding themselves more productive outside the office), the ability to collaborate in real time when they can’t stop by a coworker’s desk makes everything easier.

Despite the ease of finding information online, many customers still want to speak directly with an agent when they have an urgent problem to solve. As an IT provider, when your clients set up a new call center or even simply transition over to a new communications provider, reporting can have a surprising impact on the purchase decision.