As a business owner or reseller, choosing the right communication solutions for your clients is critical to ensuring their success and satisfaction. Viirtue offers two distinct options for partnering with us - becoming an agent or opting for our white label solutions. In this blog post, we will discuss the differences between white labeling our Voice over IP (VoIP), Unified Communications as a Service (UCaaS), and Contact Center as a Service (CCaaS) solutions and being an agent that receives monthly commissions. Understanding these differences will help you make an informed decision that best suits your business objectives and desired level of involvement.
What is White Label VoIP?
White label VoIP refers to a Voice over Internet Protocol (VoIP) solution that is rebranded and resold by a third-party company, allowing them to offer the service under their own brand name. In this arrangement, the original VoIP provider creates and maintains the technology infrastructure while enabling resellers to customize the solution with their branding, pricing, and support.
What is an Agent Model?
A VoIP agent model refers to a partnership between a VoIP service provider and a third-party individual or company, known as an agent, who resells the provider's Voice over Internet Protocol (VoIP) services to their clients. In this arrangement, the agent represents the VoIP provider and promotes their services to potential customers, generating new business for the provider. In the VoIP agent model, agents receive commissions based on the sales they generate or recurring revenue from the customers they bring in.
White Labeling vs. Agents
Ownership of the Customer Relationship
As an agent, you represent Viirtue and sell our VoIP, UCaaS, and CCaaS solutions to your clients. While you receive monthly commissions for your efforts, you do not have complete ownership of the customer relationship. Your clients are ultimately tied to Viirtue, and you are restricted to the scope of the services and support provided by the company.
On the other hand, when you choose to white label our solutions, you can offer them under your own brand name. This enables you to strengthen your brand's identity, develop deeper customer relationships, and have full control over the services and support you provide to your clients. As a white label partner, you maintain complete ownership of the customer relationship, which can lead to increased customer loyalty and long-term revenue growth.
Agents typically receive commissions in the range of 10-20%. Although this may seem appealing at first, it is significantly lower than the revenue margins you can achieve through white labeling. By white labeling Viirtue's VoIP, UCaaS, and CCaaS solutions, you can access profit margins between 50-75%, providing greater potential for revenue generation and scalability.
Stability and Control
As an agent, you are subject to the policies and procedures set forth by Viirtue. If the company is acquired or changes its compensation plans, you risk losing your commissions or having them reduced. This can create uncertainty and instability for your business, potentially impacting your overall financial performance.
With white labeling, you have more control over your business operations and revenue streams. By offering your own branded VoIP, UCaaS, and CCaaS solutions, you can create your own pricing structures, service offerings, and support options, giving you greater flexibility and independence.
The choice between white labeling and becoming an agent depends on your business objectives, desired level of involvement, and long-term vision. While both options provide the opportunity to partner with Viirtue and benefit from our VoIP, UCaaS, and CCaaS solutions, white labeling offers significant advantages in terms of customer ownership, revenue potential, and business stability.
If you are looking to establish your brand in the market and want to maintain control over your customer relationships, then white labeling Viirtue's solutions might be the right fit for your business. To learn more about our white label program and discuss the best option for your organization, get in touch with our team today.